THE BIGGER PICTURE

DIGITAL CAMPAIGN

Brand: The New York Times

 

Challenge:

Young Ones brief – Create awareness of the importance of news literacy as a critical skill for understanding the world, and why credible, independent, and deeply-reported news sources like The New York Times are crucial to this effort.

Idea:

The advertising space in The New York Times' articles will be used to promote headlines from other reliable news sources. These links will lead users to articles written by unaffiliated publishers that have different perspectives on the same topic, in order to encourage readers to consider more than one point of view when forming an opinion and read beyond news that reinforces their views.

Tuhin Parhi – CW

Sofia Soldevila – CW & AD