NUT YOUR NUTELLA

DIGITAL CAMPAIGN

Brand: Nutella

 

Insight:

A Nutella jar kept in plain sight will not last full very long when you share a home.

Idea:

Design a series of Nutella jars in disguise to show Nutelovers that the best way to hide their precious jars so others can't sneak into them is precisely in plain sight. The campaign will kick off with a digital scavenger hunt that will lead users to the hiding spots of the limited edition jars, which will then become available online.

Tuhin Parhi – CW

Sofia Soldevila – CW & AD

Activation:
The new Nut your Nutella jars will be hidden around different cities. Users can locate the one nearest to them by typing Nutella on Google maps and following the special Nutella trail as a guide. Once they get there, they will have to figure out where exactly is the jar hidden.