THE ART OF BLEEDING
OUT OF HOME & DIGITAL CAMPAIGN
Art has always reflected society throughout the years. Now we it can help us speak up about period shaming and break the taboo.
We will partner with cities and museums around the world to show women represented in art also bleed every month. These women will then share their stories online in hopes to start a conversation where menstruation.can be discussed openly as the natural phenomenon it is.
Art director Marta Berardini
Art director Lorenzo della Giovanna
Copywriter & Art director Sofia Soldevila