UNDENIABLE GOODS
BRAND MERCHANDISE
When asked to make unique merchandise for TBWA, we knew we wanted to create something that people could make their own. Because although we wear merchandise because we feel identified with that brand, we don’t all want to wear the exact same sweater with a logo.
Undeniable Goods is a line of apparel for the employees to personalize with designs inspired by TBWA’s journey. We launched it during a surprise pop-up event at the agency, where people could choose among a range clothing items and pick a design to be printed then and there at our heat press stations.
CREATIVE TEAM
Copywriter & Art director Sofia Soldevila
Copywriter Vaishnavi Rai
Art director Thit Lin Venning
Art director Victoria Lyons
Art director Jillian Nedd
Art director Scarlett Maestre
Art director Elexus Greene
Art director Miesha Agrippa
Photography Daniel Okin