UNLIMITED.TTF

INTEGRATED CAMPAIGN

Unlimited.ttf is a font that celebrates the amputee community. Despite missing some of its parts, these letters are is still readable. This acts as a metaphor for the amputee community, who despite lacking of some their parts, are still very much able.


During Limb Loss Awareness Month, we will partner with brands who support this cause and use our font in their ads as a way to foster inclusion of the amputee community in our society. All proceedings resulting from the use of the font by third party brands will go to the Amputation Foundation, towards an iniative to build a more inclusive environment.

CREATIVE TEAM

 

Art director Esther Lee

Copywriter & Art director Sofia Soldevila

Finally, we want this font to belong to our celebrated audience. For that purpose, we will build a website where users can integrate the font into their own photos, or build a composition from scratch, which they can then share on social media.

Unlimited_Digital.png