ACTIVATION

Brand: Durex

 

Challenge:

Make carrying and using a condom the norm.

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Idea:

Durex partners with Eventbrite –the number one event planning application in the world, to give those who carry their condoms additional benefits, such as special discounts on both select and secret sponsored events in their area.

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By scanning Durex Discover condoms, these become tickets to countless events where people with similar interests can connect and create meaningful realiationships in the process.