FLOODY JARGON

SOCIAL MEDIA CAMPAIGN

Brand: Wright Flood Insurance

Challenge:

Most first-time home owners don’t know much about insurances, let alone flood insurance. Create a social media campaign aimed at millennials who are prospective home owners to remember this brand when the time comes settle down.

Idea:

As part of the target audience, we believe the whole process of getting an insurance can be overwhelming (even scary), so we decided to use a fun approach using relatable jargon to show that Wright Flood is there to help us out.

Carolina Rabago – AD

Sofia Soldevila – CW