top of page

FLOODY JARGON
SOCIAL MEDIA CAMPAIGN
Brand: Wright Flood Insurance
Challenge:
Most first-time home owners don’t know much about insurances, let alone flood insurance. Create a social media campaign aimed at millennials who are prospective home owners to remember this brand when the time comes settle down.
Idea:
As part of the target audience, we believe the whole process of getting an insurance can be overwhelming (even scary), so we decided to use a fun approach using relatable jargon to show that Wright Flood is there to help us out.
Carolina Rabago – AD
Sofia Soldevila – CW





bottom of page