SECONDS MATTER

INTEGRATED CAMPAIGN

Brand: Michelin

 

Challenge:

Create an integrated campaign for Michelin.

Idea:

When it comes to road safety, seconds matter. Our goal is to remind drivers of this by using other situations as examples where time also affects the final outcome significantly.

Maria Nasser – AD

Sofia Soldevila – CW

Copy:

The difference between boarding and missing a train can be a few seconds. Get a grip on time.