PHILIPS HUE

PRINT CAMPAIGN

Brand: Philips

 

Challenge:

Create a print campaign to advertise the advantages of Philips' new smart bulbs.

Idea:

It's no secret that light influences our mood and behavior; however, it is now possible to  better control how it affects us and even adapt the light to our particular mood swings.

In order to demonstrate its versatility, this campaign presents very specific situations that can be taken to the next level by creating the perfect atmosphere, thus improving the user's experience.

Sofia Soldevila – CW & AD

Philip Hue's starter pack.

The app allows users to personalize the lights.