NAMING & BRANDING

Brand: David Beckham's Miami Soccer Team

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Challenge:

Name Beckham's future Miami soccer team and design its brand identity.

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Idea:

Miami's known for its sun, beaches and party, but there's more than meets the eye. Going back to its origins, there appears to be common ground between this city and soccer. Could that be the reason why people in Miami are such soccer fans compared to the rest of the country?